One of the first marketing & communication groups founded in Romania, back in 1993, the Constellation also includes Lowe & Partners, Medic One, Initiative, eLowe, Brand Connection and Scholz & Friends.

Lowe & Partners

Founded 15 years ago, Lowe & Partners is one of the first advertising agencies in Romania, one of the pioneers linked to the beginnings of the Romanian communication industry.
Lowe Romania attracted in its portfolio important clients: Coca-Cola Romania, Unilever, Electrolux, Johnson & Johnson, Eli Lilly, TNT Romania, Bayer, Abbott, Austrian Airlines.
During its 15 years of existence on the Romanian market, Lowe & Partners has permanently remained in the top of the most important advertising agencies, being awarded at numerous international festivals: Epica, Clio, New York Festivals, Cresta, Golden Hammer and at local festivals: Effie, Ad’Or & AdPrint. At Golden Drum 2006, Lowe & Partners reached the second place amongst Romanian agencies and the sixth place in the top of all agencies.

For more information about Lowe & Partners, please visit: www.lowebucharest.com

Oana Cociasu - Managing Director Lowe & Partners

A graduate of the Medical Faculty in Bucharest and of numerous specialization courses in the field of advertising and medical communication in the USA, Oana Cociasu is by far one of the most visionary Romanian advertising professionals, being one of the founders of the first medical communication agency in Romania, Medic One. With an experience of over 15 years in communication, Oana Cociasu is today the Managing Director of Lowe & Partners agency and one of the most prominent specialists in Romania.

Initiative Romania

Founded in 1994, by the name Total Media Shop, Initiative is the first full-service media agency in Romania. Right from its founding year, it became the biggest press and radio buyer in Romania, to be named, one year later, the biggest TV space buyer.
In January 1996, Total Media Shop affiliated to Initiative Media Worldwide, part of IPG Group. The name Initiative remained always connected to unique innovations on the Romanian market: the first full covered bus, the first 3D board or the first sponsored summer TV programs, all “licensed” by Initiative.
As of 1997, Initiative assumed the mission of exclusively editing the first media specialized annual book in Romania, a complete compendium of the local media market, named Media Fact Book, now at its 11th edition.
Initiative integrally manages media accounts of prestigious companies: Orange Romania, Johnson & Johnson, BMW, Millenium Bank, MOL Romania, Pernod Ricard, GlaxoSmithKline, Provident Financial, Austrian Airlines or Kika.
Initiative Romania is one of the top 3 media agencies in Romania and a member of Interpublic Group of Companies [NYSE:IPG], one of the biggest marketing and communication holdings in the world.

For more information, please visit: www.initiative.com

Octavian Popescu - Managing Director Initiative Romania

Octavian Popescu joined The Constellation in 1995, gradually holding positions of Senior Account Manager and Group Account Director. In 1999, he became Client Service Director at Initiative Media and from 2000 until the end of 2002 he has held the position of Managing Director in the same company. Between 2003 and 2004, Popescu worked in Initiative Media Toronto Canada. In September 2004, he came back in Romania, as Managing Director of Initiative Romania.
Graduate of an MBA program in Management at ASEBUSS, Octav Popescu is a consulting member of the board of Media/UAPR Club, professor at the Media School owned by ARMA/UAPR and author of numerous articles and media analyses.

The partnership between Lowe Romania and Scholz & Friends started in June 2008. Scholz & Friends is the only European agency network to be managed from Germany and works for clients such as Tchibo, Mercedes-Benz and the European Parliament. The Scholz & Friends Group offers all communication instruments from a single source with its "Orchestra of Ideas".

For more information about Scholz & Friends, please visit: www.s-f.com